Fractional CMO

Big Picture Thinking For Rising Firms

  • We provide the vision and insight of a seasoned professional services CMO with 20 plus years of experience to your firm on an as needed basis. Most smaller firms cannot rationalize the cost of employing full-time senior-level marketers. Conversely, junior and early-stage marketers lack the experience and vision needed to execute the strategies and tactics of your firm.
  • We will work with your team or help you build a team to roll out a marketing program that will enable you and your marketer’s greater productivity and efficiency. In most cases these engagements are limited to several months of part-time on-site work followed by periodic check-ins with you and your team to make sure they are staying on track and continuing to be aligned with your firm’s goals. Additionally, We will develop a bespoke set of documented operations guidelines for your team based on the firm’s needs and the department’s capabilities.
  • Corporate clients are increasingly adding small and medium sized firms to their outside counsel roster. With over twenty years experience in AmLaw 100 firms we will guide your team in establishing the kind of presence and credibility you need to attract this business.