In this piece, I explore how the Chief Marketing Officer role is evolving in law firms, with insights into:

• The rise of first-time CMOs and their fresh approaches.
• Cross-industry hires introducing innovative strategies.
• Bifurcated leadership models driving specialization in marketing and business development.

I am grateful to Law360 for the opportunity to contribute to this important discussion. I would love to hear your thoughts—are you seeing these trends in your organization or elsewhere in the industry? Do you have a different perspective on how these changes are playing out?

Law360 – 3 Trends Reshaping Chief Marketing Officer Appointments